“As all of my patterns are hand-painted it brings a laid-back feel to the collection which I love. I wanted to create designs which work alone as pops of colours, and together to create striking centrepieces’
— Louise

The Idea

Loudini came about when friends started asking for fabrics for their children’s bedrooms and nurseries. After creating more prints than could be used in one room the idea was born to launch them out in the world for adults and children alike!

After graduating from the UK’s top-ranking fashion and textiles college, Louise moved to the US in 2008 to pursue a career with Abercrombie & Fitch.

Louise set out on her own in 2015 and since then has worked with retailers across the United States, including West Elm and California Tailor, to create custom and exclusive designs.

Style & Quality

At Loudini our primary focus is making things that will stand the test of time. All our fabrics are made from 100% linen and both fabric and wallpapers are designed and printed in the USA.

We love to use new technology to make the world a better place. Digital printing is used to produce our designs as it minimizes ink waste and run off.

Our designs are fun and playful and we hope you will enjoyed them as much as we do! 

Commitment to the earth

Travel has been a great inspiration to Louise in her creation of both Louise Dean and Loudini.

Louise has come across many inspiring sights while traveling the globe and regularly packs up her paint palette and brushes to explore a new destination. 

We believe in giving a little back where ever possible. 5% of profits from each sale will be donated to wildlife conservation efforts around the world. Louise gains the majority of her inspiration from nature so we believe it's beneficial to keep it around for as long as possible.